Who we are

Influence has changed.

People don’t connect with polished campaigns or scripted messaging.

They connect with trust, perspective, and real voices.

That’s where we come in.

Influence, Simplified was built to help brands and experts navigate the creator space in a way that actually makes sense, and more importantly, works. With over 15 years of experience in influencer marketing and partnerships, we bring both the strategy and the relationships needed to turn influence into something meaningful and measurable.

We don’t believe in one-off campaigns or transactional partnerships. We focus on building thoughtful, long-term creator relationships that align with your brand, your audience, and your goals. Whether it’s launching a creator program, refining your approach, or helping you show up more confidently online, our work is rooted in clarity, trust, and results.

At the end of the day, influence shouldn’t feel complicated or forced.
It should feel natural, aligned, and impactful.

That’s what we help you build.

Our Team

Erica Gatlin, Founder

15+ years in influencer marketing, creator strategy, and brand partnerships. Erica specializes in building meaningful relationships between brands, creators, and audiences — and translating expertise into authority.

Watch Erica’s latest Podcast on The Power (and Pitfalls) of Influencer Marketing

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!